Seating designed and built by an Uckfield firm for the new ICON Outlet at The O2.

Uckfield firm constructs modular seating for ICON Outlet

Uckfield-based Design & Display Structures have built two circular seats at The O2 in London which have proved so popular more are to follow.

The company was engaged by AEG and Crosstree to provide seats to wrap around two points where primary pylon supports to the tented roof pass through the suspended floor of the new ICON retail outlet.

D&D used CAD modelling software to craft the organic seating profile before going on to manufacture the pattern tooling, female moulds, and then cast the required number of repeating modular fibreglass parts to complete the 360 degree solution.

Seating ring

Each seating ring was 4.5m in diameter, 950mm high and in a white RAL colour.

Hidden support frameworks and further flat panels in the same GRP material completed the effect. These were trimmed to neatly close off the middle area yet still offer suitable maintenance access to electrical components, power transformers and mains connections housed within.

D&D’s Allan Curtis said the circular plinth includes a specialist LED curved strip which floods blue light around the base, highlighting the seating provision for visitors.

Big reveal

He added the D&D seating proved so attractive to passing visitors they were drawn like a magnet to the two locations moments after the big reveal and repeat installations around the ICON Outlet are being planned.

ICON Outlet, a 210,000 square foot designer outlet shopping scheme, was launched in October 2018 by joint venture partners AEG and Crosstree Real Estate Partners.

• ICON Outlet complements the entertainment-orientated offer The O2 has become world famous for, including the 20,000 seat arena, 26 restaurants and bars, an 11-screen cinema, theatre, roof walk and lots more.

• Find more information about ICON Outlet at

• Contact details for Design & Display Structures can be found 24/7 in our Uckfield Directory. Look for the name or search in categories for Architectural-themed Features, Construction or GRP Manufacturer.

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