The Picture House, Uckfield, has installed a new generation of Sony 4K projectors to to make watching movies even better.
An investment of £75,000 has seen digital laser projectors have been installed in all three screens. This should improve picture quality with more natural colour reprodution, better brightness, and contrast ratio, as well as true 4K images for the highest resolution.
In the coming weeks one-night events, in addition to films, will be seen in 4K starting with MUSE The Drone Tour on Thursday, July 12.
The award-winning British rockers have created a visual document of their live show. The band’s summer performance at Rome’s Olympic Stadkium is the biggest-ever live concert movie shot in 4K for cinematic release.
The latest investment follows a major refurbishment of the cinema. In 2014/15 the foyer and all three screens saw an investment of £500,000, including a major redesign of the cinema foyer plus installation of expanded Dolby 7.1 surround sound, comfortable new seating with cup holders, new curtains, wall decoration and guide-lighting in all three screens.
Cinema owner Kevin Markwick says the key to The Picture House’s continued success is investment in the future, not only with the installation of new technologies, but also responding to changing customer expectations.
This started in 1978 when The Picture House went from a single to double screen, and then the purchase of The Picture House Restaurant in 2014.
Kevin said: “The cinema experience that we are now able to give our customers is not only about amazing picture and sound quality, but great food and service too.”
Investment will continue with refurbishment of the restaurant this summer, plus a six-figure sum being spent on a new website which is to be launched in the autumn. This will enable customers to book a complete night out in one transaction.
Kevin said The Picture House gives Uckfield great film, culture, and food all in one location.