East Sussex County Council is to use one-off funding from the public health grant for a campaign to inspire behaviour change among road users.
The news comes at a time when renewed efforts are being made to reduce the number of people killed and seriously injured on roads in Wealden.
The county council says in a press release that the money is being made available because the number of people killed and seriously injured on the county’s roads has been higher than the England average for many years.
The release says: “With driver error accounting for nine out of every ten accidents resulting in death or serious injury, the county council’s two-year campaign will focus on working with, and educating, road users.”
Cllr Chris Dowling the county council’s lead member for community services, and the elected councillor for Framfield and Horam, said one person killed or seriously injured on our roads was one too many.
He added: “The vast majority of sites where low cost solutions are most effective have now been treated and we feel that a real difference can be made by working with road users to educate and bring about a change in their behaviour.”
Those road users most at risk in East Sussex, according to research carried out by the council’s road safety team and the Sussex Safer Roads Partnership, include:
- Pedestrians, cyclists and mobility scooter users
- 16 – 24 year old road users
- Moped and motorbike riders
- Those using the road as part of their job
- Speeding motorists
“Although we have yet to finalise the details of the campaign, which we expect to launch later this year, we will be focussing our attention on those road users who we have identified as being most at risk,” Cllr Dowling added.
“Education and knowledge is key to getting the public to travel around the county safely and we will be working with as many groups and organisations as possible to make sure the campaign helps to save lives.”
Full details of the county council campaign will be announced later this year.
• Read too Uckfield News independent columnist Observer’s criticism of the lack of “proper investment in road safety” in Wealden.