Uckfield businessman Steven Ransom is due to appear on TV’s Dragons’ Den on Sunday to pitch his business idea for a bicycle indicator system.
Steve, from Maresfield, will be attempting to win investment from business moguls. He already knows the outcome of his efforts but isn’t allowed to say until after the programme.
Steve, 58, owns a family business in Uckfield and has spent the last six years designing the BrighterBike, an all-in-one wireless indicating brake light system for bicycles that will fit to any helmet, any seat post, and any backpack, and a controller which fits to any handlebars.
He will have just three minutes to pitch his idea to giants of the business world.
Steve, who is married and has three grown-up children began his business career in 2004 for TrafficAngel, a company supplying camera and sensor systems to the transport industry.
He said: “I got the idea as I watched a large truck trying unsuccessfully to reverse through some factory gates without any cameras or sensors.
“I got out of my car and asked the frustrated driver if he’d like a solution to this issue. He replied: ‘The guy who solves this problem is going to be a ‘beep beep’ millionaire. The driver slammed his door and carried on trying to manoeuvre. I’m still not a millionaire but the idea was born.”
His business has grown into a successful safety equipment supplier and TrafficAngel camera and sensor systems are being used by many large fleets across the UK.
The success of TrafficAngel has allowed Steve to fund research and development of the patented BrighterBike indicator which meets a need in the cycle marketplace.
“Since the success of cycle teams in the 2012 and also 2016 Olympics there has been a huge increase in cycling popularity here in the UK.
“More cyclists on the road means more hazardous situations requiring clear and safe signalling from the rider to surrounding traffic.”
If you would like to see how Steve fares in the Dragons’ Den the programme begins on BBC 2 at 8pm on Sunday (November 4).
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